ShareThis Innovation Strategy
ShareThis August - October 2011
As a technology start-up with one of the most popular social media and sharing platforms for the Web, ShareThis was interested in producing a novel and innovative consumer product offering. ShareThis requested internal data-gathering and brainstorming to generate product ideas from which they would prototype a subset for feedback.
With a one-month timeframe to scope, execute, and deliver on findings, all phases essentially needed to move in parallel. The internal brainstorming was conducted in waves to group colleagues by role and not drown out ideas from the less vocal. Concept mock ups also had to be generated while recruiting and planning for consumer focus groups.
The internal brainstorming was executed swiftly in order to roll out the company-wide concept voting. Mock ups provided the baseline for focus group exercises and discussion.
Internal brainstorming, 3 waves + Rank voting
Consumer focus groups
Research Consulting Lead, co-guiding and co-facilitating all project phases.
Brainstorming provided a rich list of potential product concepts, prioritized. Also identified target populations for consumer focus groups. Qualitative and quantitative data outlined pros/cons of each prototyped concept.