Second in a series of create > consume > curate projects, Music Hub is an example of 'Streams UI', a concept exploration for a content-first approach to consuming similar-type content from multiple sources. Music Hub uses popular music services’ public APIs and presents ad-supported, aggregated recommendations, listening history, and your local music library. From the recommendations view, songs autoplay for 25s as a teaser radio station. Tapping an item launches it into the player that recommended it. Our proof-of-concept prototype showed engagement opportunities for different markets worldwide.
Music Hub UI
Streams are content-first, ‘from’ everywhere presentations of aggregated content fully instrumented for data collection.
Connected services and ad exchanges are routes to sustained revenue:
- Display of content from competing services can be weighted by investment and revenue and data share agreements
- Architecture supports flexible business agreements and standard connection mechanisms
Users like the ‘everything in one place’ concept:
- Opting in to preference and behavior tracking gives users new features and benefits
- Most users use more than one service of a given type, for good and bad reasons
- Music Hub preserves each service’s unique features
- Users get unique display customizations and offers
COMPANY
TIMEFRAME
RESEARCH APPROACH
PRIMARY ROLE
Music Hub launches to a Splash page that is fed by rotation from connected services.
Recommendations (autoplays 25s/clips and supports ad slots) and History (look up the name of that song!) are aggregated; Local and Now Playing display local content. Streamed content calls the service’s player.