01 METHODS
SAMPLE OF STANDARD METHODS EMPLOYED
I'M
PETER ROESSLER.
DESIGN RESEARCH LEADER
I help product teams ask the right questions and ensure that they get the answers. By matching the right mix of research methods to every problem, I make sure teams balance user needs and business goals. My passions include spreading the good word about design research, exchanging expertise with others in my field, and playing the french horn.
02 PORTFOLIO
DRIVING PRODUCT SUCCESS THROUGH RESEARCH.
03 Experience
2017-2019
AMAZON.COM
UX RESEARCH MANAGER
Lead the growth of Alexa international research into a scalable system for predicting customer acceptance in new countries and for new devices. Also led the research program and staff for Amazon’s Fulfillment by Amazon B2B Seller-related tools and technologies. Scaled the team’s capacity for evaluative and generative research with tools and training.
2011-2013
INDEPENDENT CONSULTING
RESEARCH CONSULTANT/STRATEGIST
Supplied research services to organizations on a contract basis. Example projects included:
[Google] Google Maps for iOS and browser, Google Offers, and G+ Local
[Cisco] Next generation video conferencing
[Next Principles] building user behavior frameworks to steer development of features and service offerings
[ShareThis] Coached executive leadership on design research for product innovation
2005-2007
SAP C-SUITE DESIGN SERVICES
DESIGN RESEARCH LEAD
Evolved SAP’s fundamental approach to software design with top-down support. Co-designed and moderated a user-centered training based on the IDEO process – now a core aspect of SAP’s global design training curriculum. Co-created subset of material for “Software Design Experiences” course at Stanford d.school. Mentored interns from Stanford d.school and IIT Institute of Design.
2015-2017
FOXCONN
DIRECTOR OF USER RESEARCH
Established data-driven research strategy across three brands (Nokia, Sharp, InFocus). Built/managed/mentored team of researchers and design technologists. Conducted and reported brand research in Singapore, Hong Kong, Taiwan, China, India, UK, US. Conducted strategic competitive analyses to differentiate product features & functionality. Introduced documentation and archiving standards on a customized CMS (Alfresco).
2013-2014
GE DIGITAL
PRINCIPAL DESIGN RESEARCHER
Researched trust-building mechanisms for GE Aviation customers, supported by journey mapping of all aspects of the engine leasing lifecycle. Led exploratory research and co-design activities in a workshop setting with GE Aviation and customer stakeholders. Improved change management across GE divisions through UX contributions to Fastworks
lean agile processes.
2007-2011
SALESFORCE.COM
SENIOR USER RESEARCHER
Established generative research practices, research analysis & synthesis, persona development, and persona storytelling presentations for the User Experience team. Foundational contributions to the Developer Platform through a global survey, rapid iterative user research, problem framing and defining opportunities. Developed a research media library for internal self-service. Also, some noteworthy industry conference activity.
2014-2015
SPLUNK
USER RESEARCH LEAD
Led a robust research program to deliver the first sets of user-centered insights to product teams. Lead first ethnographic field research visits for the company. Impacted the roadmap for the Splunk Enterprise Security and Operational Intelligence products. Managed vendors for overflow usability testing on other product lines.
2020-2021
CREDIT KARMA
RESEARCH MANAGER/STAFF RESEARCHER
Mentored and managed a team of 3 researchers and service designers. Liaised with other functional leaders to implement and scale operational best practices and collaborative planning with product partners. Established the first embedded research program for an emerging product vertical accustomed to a lean, horizontal support model. Conducted strategic, foundational research for a new product category.
2021-
HOPIN
SR PRODUCT RESEARCH MANAGER
Established the product research function for the organization, now a team of 8 seasoned researchers, service designers, and research ops specialists. Successfully integrating research into the core product strategy and delivery practices across the multi-product platform.
ARTICLE
Magazine article. “Technology for Care Networks of Elders". IEEE Pervasive Computing Mobile and Ubiquitous Systems: Successful Aging, Vol. 3, No. 2, April 2004.
PAPER
Conference Paper. “The UX Graffiti Wall: Interactive Exhibit”. Agile Conference Proceedings, Agile 2008, Toronto, ON, Canada.
PAPERS
Conference Paper. “The Graffiti Wall: An Emerging Method for Gathering Qualitative Feedback in a Public Setting". Usability Professionals’ Conference Proceedings, UPA 2009, Portland, OR.
Conference Paper. “A Tale of Two Customers: Addressing the struggle between flexibility and usability in B2B software implementations". Usability Professionals’ Conference Proceedings, UPA 2009, Portland, OR.
COURSE
Conference Course. "Rapid Design Labs: A Tool to Turbocharge Design-Led Innovation". CHI Conference Proceedings, CHI 2015, Seoul, Korea.
CONTACT
Want to sharpen your product with professional research leadership?
Need advice for building strategic design research into your organization or managing a new or growing research crew?
Contact me to get the conversation started!